Sex is part of life. We have safety sex practice, health and birth control issues... now a new era, sex sport? This is not a new idea, yet been populated by Trojan Games.
Trojan indeed is a brand of condom first manufactured in 1920 by Young's Rubber later in 1930 only latex-based materials were used. In 2003, in order to launch Trojan in the United Kingdom, a humorous fake official web site for the so-called Trojan Games was created. Of cause, ideally its the sport games that based on sexual performance.
Trojan brand did a successful marketing and branding through their creative and surprising publicity. Their products appears on-shelf 1st of October 2003 in Boots stores and Chemists across the UK. They successfully penetrate the market of their key audience including young men, couples, students and
women. Based on their research, many audiences had specific requirements in the way condom brands communicate with them. A series of Marketing and PR campaigns have been developed to ensure the brand communicates in the most desirable tone and language to attract core consumers.
As of Nov 2006 the various "Trojan Games" videos have been viewed 300 million times. Perhaps, this had indicate that a sex sport games in real could be favorable and encourage the positive sexual perception, as well as the concern of sex education?
